Quantitative & Qualitative Research: Social Science vs. UX

Recently I was talking with another consultant about different UX Research approaches and made the comment that both surveys and focus groups were Quantitative Research techniques. The consultant immediately corrected me pointing out that they were going to ask open-ended questions in their surveys, so it was Qualitative Research. It highlights a disconnect between many [...]

By |2016-12-23T12:51:29-07:00December 23rd, 2016|User Experience, User Experience Research|0 Comments