The ROI of UX2017-05-18T14:57:49-06:00
  • User Experience Methodology

The ROI of User Experience with Dr. Susan Weinschenk
Time: 5:51



UX, or User Experience is best summed up as:

  1. How easy is a product to learn
  2. How easy is it to use
  3. The value a user derives from the interaction

Most people with even a passing familiarity with UX understand #1 and #2, but it's #3 that is the most important. After all, a game for children is easy to learn and easy to use, but how much value do you get from playing by yourself?

Almost without except, high value interaction = good UX.

How much value do your users get from your website, application or product? It can be a little or a lot, but UX Research is the best way to know for sure.