SO, WHAT'S UX?
UX, or User Experience is best summed up as:
- How easy is a product to learn
- How easy is it to use
- The value a user derives from the interaction
Most people with even a passing familiarity with UX understand #1 and #2, but it's #3 that is the most important. After all, a game for children is easy to learn and easy to use, but how much value do you get from playing by yourself?
Almost without except, high value interaction = good UX.
How much value do your users get from your website, application or product? It can be a little or a lot, but UX Research is the best way to know for sure.