Quantitative & Qualitative Research: Social Science vs. UX

Recently I was talking with another consultant about different UX Research approaches and made the comment that both surveys and focus groups were Quantitative Research techniques. The consultant immediately corrected me pointing out that they were going to ask open-ended questions in their surveys, so it was Qualitative Research. It highlights a disconnect between many [...]

By |2016-12-23T12:51:29-07:00December 23rd, 2016|User Experience, User Experience Research|0 Comments

Lean UX: Looking Under the Hood of the UX Research & Design Sprint

Most ‘Lean UX’ or ‘integrating UX into Agile’ articles are very good at explaining the higher level process between the User Experience (UX) and Development teams, but what about the interaction within the UX team itself? My last article, Sprint Ahead or Just in Time – Integrating UX into Agile covered the pros and cons [...]

By |2016-12-23T12:45:18-07:00December 23rd, 2016|Lean UX, User Experience, User Experience Research|0 Comments

Get Your Personas Ripped! Three Easy Steps to Building a More Powerful UX Tool.

Last week in an homage to Saturday morning cartoons (The Spinach and Kryptonite of Personas), I talked about strengths and weakness of Personas. I concluded with Personas are still worth it and there are ways to increase the Spinach (their strengths) and minimize their Kryptonite (weaknesses). Strong Research = Strong Personas The single most important [...]

By |2016-12-23T12:40:05-07:00December 23rd, 2016|User Experience, User Experience Research|0 Comments

In-person vs. Online Card Sorting – UX Quality vs. Quantity

Okay let me be up-front; I am bias on this issue. I think in-person card sorting is more useful than online card sorting. To be clear, online card sorting has value and am not saying otherwise, but I do think the quality of the data from in-person card sorting trumps the quantity you get from [...]

By |2016-12-23T11:19:22-07:00December 23rd, 2016|User Experience Research|0 Comments

Is a requirement by any other name just as sweet? NO!, no it’s not.

My torture of Mr. Shakespeare’s line aside, did you ever wonder how something like this ever got built in the first place? Didn’t they have requirements? As a matter of fact they did have requirements; they were just incomplete and misunderstood. From this angle it is hard to tell, but inside the bank, the ATM [...]

By |2016-12-23T11:08:11-07:00December 23rd, 2016|User Experience Research|0 Comments

Slicing and dicing your way to great User Experience (UX)!

I spend my college years as a cook and worked with some great chefs, one of whom imparted some wisdom on how to tell if someone had solid experience in cooking. “Hand them a knife and ask them to dice something,” he said. Someone who has less experience will grip the knife like a hammer [...]

By |2016-12-23T11:04:52-07:00December 23rd, 2016|User Experience Research|0 Comments